Brand № 07 / 20 · Fresh / DTC · Captured 2026-07-25

Nom Nom

Owned by Mars Petcare Fresh / DTC 0 recalls high

Fresh-cooked subscription brand acquired by Mars in 2022, with a published research program and a board-certified veterinary nutritionist (DACVN) on staff. Publishes per-recipe GA and per-cup calories. Also sold at PetSmart, Chewy, and Amazon. No recalls on record.

Nom Nom is owned by Mars Petcare (Royal Canin division). Of the 6 foods we hold, 6 publish a guaranteed analysis, 6 a calorie statement, 6 an ingredient list and 6 an AAFCO adequacy statement. Those counts are what the transparency mark above records — how we read a label.

Pricing

Roughly $25/week (10 lb dog) to $65/week (60 lb). Typically the priciest of the big-three fresh brands for small dogs. 50% off first order is the standing intro offer.

Prices are not label data: they come from the brand's published rates and 2026 third-party pricing tests, they change without notice, and they are the one figure on this site we cannot verify against a label. Calorie cost is the comparable number — work it out per 1,000 kcal.

Check Nom Nom's current offer

Recall history

No recalls on record

Verified against FDA enforcement records and independent recall databases, as of July 2026. A clean record is history, not a guarantee: manufacturing risk is never zero, and a brand can also be hit by a co-manufacturer's problem it did not cause. 7 of the 20 brands here are in the same position — the full tracker.

Nom Nom foods in the database

Protein is converted to a dry-matter basis so these rows compare to any other format on the site. The bar under each calorie figure spans the full 122-food range, with the tick at the median, so a bar here means what the same bar means anywhere else.

Dry-matter values computed from each label's guaranteed analysis. Hatched cells are values Nom Nom does not publish. Scroll horizontally to see all 4 columns.
Food	Form	Protein DM	kcal / kg
Beef Mash	Fresh cooked	34.8%	—
Chicken Cuisine	Fresh cooked	33.3%	—
Lamb Pilaf	Fresh cooked	24%	—
Pork Potluck	Fresh cooked	32%	—
Turkey & Chicken Cookout	Fresh cooked	29.2%	—
Turkey Fare	Fresh cooked	32.1%	—

nomnomnow.com is the manufacturer's own site and the source everything above was captured from on 2026-07-25. Manufacturers reformulate without announcing it, so the bag in your hand outranks this page.

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Brands with a similar profile

Same format, then the nearest label transparency and the nearest number of foods. It is a routing rule, not a recommendation.

Fresh / DTC · 4 foods