JustFoodForDogs · 1,530 kcal/kg
Chicken & White Rice
28.6% protein on a dry-matter basis.
Nom Nom Lamb Pilaf
Part of the Nom Nom Fresh line. On a dry-matter basis this recipe is 24% protein and 18% fat. Its adequacy statement says the recipe is formulated to meet an AAFCO nutrient profile.
Composition as sold · 0–100% of the food by weight
- Protein
- Fat
- Fibre
- Carbohydrate (est.)
- Ash (assumed)
- Moisture
Label nutrition data
| Nutrient | As fed (label) | Dry matter | g / 1,000 kcal |
|---|---|---|---|
| Crude protein (guaranteed min) | 6% | 24% | — |
| Crude fat (guaranteed min) | 4.5% | 18% | — |
| Crude fibre (guaranteed max) | 4% | 16% | — |
| Moisture (guaranteed max) | 75% | — | — |
| Carbohydrate (estimated) | ~8% | ~32% | — |
First ingredients
Ingredients are listed by weight before cooking, so the first few describe most of what the recipe is made of — and nothing about the quality of any of them.
Ground Lamb · Brown Rice · Egg · Carrots · Peas · Water
First 6 of the published list, in the manufacturer's order. The full list is on Nom Nom's product page ↗ .
AAFCO statement
“Nom Nom Lamb Pilaf is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages including growth of large size dogs (70 lb. or more as an adult).”
Quoted verbatim from Nom Nom's published label data, and not scored.
The two wordings are different claims. Formulated to meet means the recipe was matched to an AAFCO nutrient profile on paper. Animal feeding tests using AAFCO procedures substantiate means the finished food was fed to dogs under a defined protocol — a minimum of eight dogs over twenty-six weeks. Both are legal standards of adequacy; only one involved dogs, and neither is a statement about ingredient quality. We quote whichever appears verbatim, and weight it in the score above: 20 points for a feeding trial, 12 for a formulation claim.
Try it with your dog's numbers
The feeding calculator works from a published calorie density, which Nom Nom does not state for this recipe — you will need the figure from the pack. The cost tool converts whatever you actually pay into a cost per 1,000 kcal, which is the only way to compare a subscription box against a bag.
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The label, charted
Everything above, as one square you can save or send. It is generated from this page's own figures, so it cannot drift from them, and it is ours to publish — no manufacturer supplied it and none can withdraw it.
Manufacturers reformulate without announcing it, and a website can lag a bag by months. The panel on the pack in your hand outranks this page; where the two disagree, the pack is right and we want to know.
Source nomnomnow.com ↗ Captured 2026-07-25 Methodology